Welcome to our Special Edition Blog on our upcoming Kickstarter Crowdfunding campaign.
We are launching a new product via the Kickstarter Platform.
We decided that in order to align more with our sustainable goals, that raising funds in this manner provides us with the knowledge that we will only be producing made to order items as each item is guaranteed to be sold, therefore producing less production, energy and material waste. This has to be way better for the environment we live in.
Our campaign is not just about a product launch, it is dual focused in line with our brand values and also focuses on positive environmental impact and social mobility impact.
If you are interested in these issues; this is the campaign for you.
You can register for a PRE-LAUNCH notification by clicking the link below.
If you are unable to pledge your support, we thank you for supporting us in any event and ask that where possible you share our campaign with your networks.
We will be holding a series of live discussions about the campaign, each Friday at 8pm on 2nd, 9th, 16th & 23rd June 2023. Find out more from us, why we are crowdfunding, our celebrity supporters and incredible campaign partnerships.
Please do join us.
‘Striving to put planet and people over profits’.
RECAP ON LONDON FASHION WEEK FEBRUARY 2023
Social Mobility Impact Edition
On March 1st, the Cordelia will launch on our website in 3 versatile colourways: Nude Oasis, Havan Tan, and Midnight Blue. However, be warned, Cordelia won’t be around forever. Released in the spirit of slow fashion as a Limited Edition collection, the Cordelia goes against the environmental damage of mass production that results in overconsumption. The result is a high-quality and luxurious handbag that has been made to last whilst having a minimal environmental impact.
An Unexpected Collaboration
Following the design process that bloomed a gorgeous handbag, an inspiring collaboration flourished. Our CEO and Creative Director, Keri Andriana, had the fortune of being introduced to the Bristol-based, specialist creative education provider, boomsatsuma. Self-proclaimed ‘innovators and unapologetic change makers’, boomsatsuma create pathways which ‘close the gap between creative courses and creative industries’. With their mission connected to our own of creating creative chances in fashion, Keri Andriana decided to give boomsatsuma photography students the ultimate real life brief: delivering our London Fashion Week, February 2023 editorial campaign.
On a freezing day in January, we met with an enthusiastic team of budding creatives for the campaign shoot at Bristol’s Artist Residence and were greeted by a log fire. Recently opened in 2022, the boutique hotel is an old boot factory, now converted into a fun and friendly community hub that offers some of its rooms for event hire. On set, the Living Room’s shabby chíc interior that fuses vintage and modern influence was glowing with aureate natural lighting, confirming that the decision to shoot there instead of a London studio was the right one.
Face of The Campaign
The campaign shoot also saw the making of another brand friendship, this time with the gorgeous muse, Freselam. Despite having little experience as an up-and-coming model signed to Bristol-based modelling agency ‘Gingersnap’, her natural talent and the help of the photography team allowed us to create this glamorous, retro campaign. Aside from being able to embody the essence of a campaign, Freselam spends most of her time studying nutrition at the University of Bournemouth, from where she committedly travelled on the early morning of the shoot day. Astonishingly, this was her first time in a professional campaign photoshoot focused on showcasing an ulterior product to herself, the Cordelia handbag.
We have exciting things in the works with Freselam that you do not want to miss out on! Check her out @_friszy on Instagram – we promise you won’t regret it!
Throughout the creation of this campaign, we immersed ourselves in nostalgia to deliver a retro-modern fantasy. We have taken inspiration from the new releasing Cordelia bag, sticking to the colours, patterns, and materials, but also a 70’s-inspired shabby chíc theme that feels luxurious and mysterious. When we think of the 1970s, social issues like the feminist movement often come to mind, as well as rebellious fashion trends such as flares, short hemlines, platform heels, and bohemian dresses. For this campaign, we combined these elements with an Amschela twist, adding an element of glamour that has elevated and reflected Amschela’s signature style that runs deep throughout every project.
We’ve always liked to do things our own way at Amschela, and perhaps even more so than ever with this LFW campaign. Rather than following the conventional narrative of using professional photographers, top models, and London sets, we broke conventions and gave young students creative agency and invaluable experience that will help them enter the industry. As a result, we were rewarded with a catalogue of visionary editorial images and a behind-the-scenes campaign video that blew us away.
Made in Bristol and by Bristol creatives, our LFW Cordelia campaign celebrates our Bristol roots and the City’s creativity.
Special thanks to the boomsatsuma team and Freselam.
Keri Adriana: CEO & Creative Director
Claudia Dupé: Senior Social Media & Content Executive
Sibella Chauveau: Senior Marketing Executive
Lydia Jenkins: Senior Accessory Designer
Joe Chappell: Junior Accessories & Fashion Designer
Megan Keogh: Junior Accessories & Fashion Designer
Maneli Dabbagh: Junior Designer & Operational Assistant
boomsatsuma Supervising Team
Reece Morrell : Project Manager
Sam Fordham : Course Leader, Documentary Photography & Print
Tara Grace : Photographer (Creative Digital Media Student)
Amber Mylius-King : Photographer (Documentary Photography & Print Student)
Anna Richards : Videographer (Filmmaking: Production Student)
Amy Howe: Video Editor (Creative Digital Media Student)
Samuel Simpson-Pattison : Digital Operator (Documentary Photography & Print Student)
Co-written by Claudia Dupé & Sofia Kamgang