Amschela was created in 2017. At Amschela our brand is simple…we just love handbags, whether it be messengers, totes, day bags, structured, unstructured, cross body, evening, purses, casual or designer. At Amschela we believe that luxury products can be developed and retain quality and yet still be affordable, whilst being sustainable. We believe that no woman should be excluded from feeling special. 

Amschela is a PETA Approved brand; Who said ‘Vegan Fashion’ cannot be stylish, elegant and chic? We hope you continue to support us as we choose to put ‘People over Profits‘ and do things our way, a way that we believe serves the environment and the world we live in. For too long, fashion products have caused damage to the environment at the end of its life cycle, polluting our oceans and air. We owe the earth an obligation to do better.

We are at the beginning of our sustainable journey and as such are a committed member of the UK Government SME Hub ‘Race To Net Zero initiative’. We are trying to be better and do better.

Aside from our sustainability vision we also believe that every young person wishing to work within the fashion industry should have access, overcoming systemic barriers to those from lesser economic backgrounds. We therefore run our own social mobility programme giving young people access where we can.

Amschela strives to ensure that our handbags are created in a manner that serves the environment and gives back to our communities for a better future.

 Keri Andriana, CEO of Amschela