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  • Collections
  • In The Media
    • British GQ
    • Tatler
    • London Fashion Week
    • Vanity Fair UK
    • British Vogue
  • Lookbooks
    • SS23 Lookbook
    • AW22 Lookbook
  • Blog
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  • Wholesale
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Behind The Scenes

Home » Archive by Category "Behind The Scenes"
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17 Feb
Behind The Scenes, Campaigns, News

Rebrand News: Introducing A New Brand Colour Palette

  • February 17, 2024
  • Featured
  • Posted by Kerry
  • London Fashion Week, SS23, Sustainability
We are thrilled to unveil the next chapter of Amschela's journey, marked by a thoughtful rebranding process that reflects our commitment to innovation and evolution. As part of this transformative journey, we...

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26 Jan
Behind The Scenes, Campaigns, News

Amschela x Onyx Influence Coaching

  • January 26, 2024
  • Featured
  • Posted by Kerry
  • London Fashion Week, SS23, Sustainability
We are excited to announce our collaboration with upcoming online fashion design hub Onyx Influence Coaching, a new provision scheduled for Spring 2024 whose aim is to make fashion industry more accessible...

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08 Jan
Behind The Scenes, Campaigns, News

New Brand Logo and Restructuring News!!!

  • January 26, 2024
  • Posted by Kerry
  • London Fashion Week, SS23, Sustainability
WWe are excited to announce that as part of our new growth strategy, we are RESTRUCTURING the brand in order to grow it in the right direction. This an exciting time for...

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16 Dec
Behind The Scenes, Campaigns, News

The Fashion Awards 2023: The Choix Luggage Tag

  • December 16, 2023
  • Posted by Kerry
  • London Fashion Week, SS23, Sustainability
Welcome to our Special Edition on our selection as a contributing gift bag brand for the prestigious Fashion Awards 2023 sponsored by Pandora, held on the 4th December 2023 at The Royal...

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Main header image showing the campaign model sat on a stool modelling the new collection whilst photographer takes the shot.
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23 Feb
Behind The Scenes, Campaigns, News

Shaking Up The London Fashion Week Status-Quo

  • February 23, 2023
  • Posted by Kerry
  • London Fashion Week, SS23, Sustainability
London Fashion Week’s prodigious presence may make it seem like it’s been around forever but in reality, its 39 years of history makes it the youngest of the Big Four. Following...

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10 Sep
Behind The Scenes, Campaigns

Inside Our Naked Beauty Campaign

  • May 3, 2022
  • Posted by Kerry
  • Naked Beauty, Thais Vegan Croc Mini
Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity.  Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...

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27 Aug
Behind The Scenes

In Your Bag: Unpacked

  • May 18, 2022
  • Posted by Kerry
  • In Your Bag
About In Your Bag By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...

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Recent Posts
  • Amschela Shines at London Fashion Week 2024: A Celebration of Style, Sustainability & Social Mobility
  • Rebrand News: Introducing A New Brand Colour Palette
  • Amschela x Onyx Influence Coaching
  • New Brand Logo and Restructuring News!!!
  • The Fashion Awards 2023: The Choix Luggage Tag
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