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The Fashion Awards 2023: The Choix Luggage Tag

Welcome to our Special Edition on our selection as a contributing gift bag brand for the prestigious Fashion Awards 2023 sponsored by Pandora, held on the 4th December 2023 at The Royal Albert Hall, London.

Amschela are delighted to announce their selection by The British Fashion Council as a ‘Contributing’ Gift Bag Brand for inclusion in the main luxury gift bag curated exclusively for The Fashion Awards 2023.

The Choix Luggage Tag designed by Amschela was made in Mirum by NFW. Mirum is the 1st patented 100% plant based and zero plastic alternative leather material with full cirularity. Choix was sustainably manufactured in Italy by sustainable Next Gen manufacturers Veshin Factory and Cartiera, an Italian artisan that promotes empowering employment for refugees. The alignment of brand partnerships enhanced the theme of eradicating fashion products that serve to harm the environment.

The exclusive gift bag which included the sleek and elegant Choix Luggage Tag was afforded to 100 chosen celebrity A-Listers such as Amal Clooney, Anne Hathaway and Gwyneth Paltrow and fashion industry powerhouses like Vogue Editor -in-Chief Edward Enninful, who won Trailblazer of The Year.

Other brands that made the contributing gift bag selection included Marks & Spencers, Elemis, Gymshark and Charlotte Tilbury.

Amschela CEO Keri Andriana was in attendance on the night wearing Maria Loria Couture with jewellery by John Daniel and Perfino.

Also in attendance was celebrity TV Presenter and fashion columnist Naomi Isted, wearing a custom clutch made for the special occasion by Amschela.

Courtesy of Team Amschela and Thank You to the British Fashion Council

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