September 2024 marked a significant moment in Amschela’s journey as we proudly made our mark at London Fashion Week (LFW), one of the most prestigious platforms in the fashion world. As a brand rooted in sustainability, ethical consumerism, and social mobility, our presence at LFW was not just about showcasing our latest collections but also about affirming our commitment to responsible fashion and creating meaningful opportunities for young people who face barriers to accessing the industry
Making an Impact with Our Gracia Bag
At LFW, we introduced our limited edition Gracia Bag, which will officially launch on October 1st. This piece is a reflection of the core values we uphold at Amschela—luxury, craftsmanship, and sustainability. The Gracia Bag is more than just an accessory; it’s a statement of eco-conscious fashion, made from vegan materials and designed to be timeless.
The response to the Gracia Bag has been overwhelming, with both media and attendees recognizing its innovative design and ethical production process. As we move towards the relaunch of Amschela in March 2025, this bag marks the beginning of an exciting new chapter for us.
A Voice for Sustainable and Ethical Fashion
London Fashion Week gave us the perfect platform to amplify our brand’s ethos. Sustainability is no longer a trend—it’s a necessity, and Amschela is at the forefront of this movement. Our brand’s commitment to using vegan materials and ethical production practices resonates deeply with the growing demand for responsible consumerism.
More than ever, consumers want to know the story behind the brands they support, and at Amschela, our story is one of purposeful design and social responsibility. From the sourcing of our materials to our production methods, every step is carefully considered to reduce our environmental impact.
Championing Social Mobility in Fashion
One of the pillars of Amschela is our dedication to social mobility, particularly in the fashion industry. We understand the barriers many face in accessing opportunities, and through our social mobility program, we’re committed to giving young, underrepresented talent a chance to shine. For this campaign we collaborated with youth college Boomsatsuma and new emerging faces from Gingersnap Models (Kazia Jada and Jemila Ash)
Our presence at LFW was also a reflection of this mission. We believe that fashion should be accessible, inclusive, and diverse. By creating pathways for those who have been historically excluded from the industry, we aim to drive real change, not just in fashion but in society as a whole.
Looking Ahead: Amschela’s Vision for the Future
As we move forward from London Fashion Week, we are excited about the future. Amschela will be relaunching in March 2025 with a fresh approach, and our goal is to scale the brand to new heights—both in terms of products and international reach. Handbags will remain at the core of what we do, but our vision is to evolve into a full lifestyle brand.
With the momentum from London Fashion Week and the launch of our Gracia Bag, we are poised to make 2025 a defining year for Amschela. We remain committed to our core values of sustainability, ethical production, and social mobility, and we look forward to continuing our journey of creating fashion with purpose.
Thank You for Your Support
To everyone who supported us during London Fashion Week—whether by attending, following our journey, or showing interest in our new collection—thank you. Amschela’s success is a collective effort, and we are grateful for your continued belief in our vision. Stay tuned for more exciting updates as we prepare for the relaunch in March 2025!
View Our Campaign Here.
