We are thrilled to unveil the next chapter of Amschela’s journey, marked by a thoughtful rebranding process that reflects our commitment to innovation and evolution. As part of this transformative journey, we recognized the significance of revisiting and carefully selecting new brand colors to encapsulate the essence of our vision and values.
Our decision to refresh our color palette was not merely cosmetic but rooted in a deep understanding of the evolving landscape of fashion and our brand’s role within it. By embracing new colors, we signal our readiness to adapt to changing trends, embrace sustainability, foster affordability, promote growth, and champion social mobility.
Each hue chosen represents a facet of our brand identity, from the earthy tones symbolizing our commitment to sustainability to the luxurious shades embodying our aspirations for growth and prosperity. We believe that our refreshed color palette will not only enhance our visual identity but also resonate with our community, reflecting our shared values and vision for a more inclusive and sustainable future in fashion. Thank you for embarking on this exciting journey with us.
Check out the new colourways and discover the meanings behind each hue:
- Soft Moss: A delicate moss green with subtle undertones, reminiscent of lush forests and eco-conscious practices. This color symbolizes sustainability and harmony with nature.
- Vintage Blush: A soft blush pink with a vintage-inspired hue, evoking nostalgia and timeless elegance. This color represents affordability and accessibility, adding a touch of warmth and charm to the palette.
- Desert Glow: A radiant golden hue with a subtle shimmer, exuding luxury and opulence. This color embodies growth and prosperity, adding richness and sophistication to the palette.
- Lavender Mist: A soft lavender hue with a misty quality, exuding tranquility and grace. reminiscent of vintage glamour and refined elegance. This color signifies social mobility and aspiration, creating a sense of refinement and sophistication
These new colors blend seamlessly with the primary palette offering versatility and cohesion in design while aligning with the brand’s vintage aesthetic and overarching goals of sustainability, affordability, growth, and social mobility.
