10
Mar
Get to know our brand ambassadors and read some of their endearing responses to our International Women's Day-themed Q&A. Although they are each beautifully unique and lead independent careers, these women are connected by...
AmschelaGenic
10
Feb
In current times, is there a better suited sentiment than love conquers all? Love is the force that bonds us, inspires us, and uplifts us. In essence, when faced by the darkness of uncertainty...
07
Jan
Who could have imagined that this past year would be so full of change and uncertainty? The world has experienced a collective sense of instability that has shaken up our industry and forced fashion brands...
19
Nov
’Tis the season for gift giving! Whether you’re loading up your own wish list or looking for an extra special something for family or friends, explore our team’s top recommendations for some much-needed inspiration....
05
Oct
Summer fashion wasn’t quite the sartorial spectacle we’ve come to expect, with many of us trading satin skirts for oversized tracksuit bottoms as a result of lockdown. After being stuck in a state of...
10
Sep
Introducing Naked Beauty, our new social media campaign focusing on empowerment and positivity. Every Amschela bag is designed to exude confidence from within and so, through a series of stripped back shots featuring the...
27
Aug
About In Your Bag
By now you will have seen our new social media series, In Your Bag. Aside from being visually gorgeous, this feature is about much more than an Instagram aesthetic. It’s about...
06
Aug
You’ve been getting to know our fictional CEO, Amschela De’ Earle, on her social media account @amschelasdiary and it's fair to say her style is nothing short of iconic. What she wears is always...